Rent Levels Hit 6-Year High

The average monthly cost of renting in England broke records in July '25, recording the highest levels ever recorded, according to Goodlord, which has tracked contracted rents of new tenancies for the past six years.

The latest figures also show a record-breaking rental spike across the country, marking a milestone in the rental market.

What is the average rent in England?

In July '25, the average monthly rent was £1,496 - breaking the record set last July of £1,470. Month-on-month rents rose by a staggering 18.3% compared to June, which is a typical pattern that was also seen last year, with July traditionally being one of the busiest months for the rental market.

Demand is increased by multiple factors, but typically, due to:

• Student lets changing hands
• Graduates moving to new cities
• Families securing a new home ahead of the new school year.

Where did rents increase the most?

The increase was seen across the country, but with certain regions seeing a bigger jump than others. The best-performing area, the North West, saw an impressive 42% increase, compared to the South West reporting 34%, and the North East, 27%.

Greater London reported a modest increase of 4%, and the South East 6%, as expected in the southern regions, further supporting the North West's claim to the top investment location in the country.

Void periods dropping as demand spikes

The average void period in England sat at 20 days in June, dramatically dropping to 12 days in July, seeing a reduction of 40% as more and more renters look to find their new home. In the North West, which saw the highest spike of rental prices in July, the average void period dropped from 22 days in June to just 5 days the following month, dropping by an impressive 77%.

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